Our good friends at Benjamin Moore & Co. shared some wonderful advice on their website that makes painting over wallpaper a breeze. I’ve personally spent hours tearing down layer after layer of old wallpaper…it’s a frustrating task for any homeowner looking for a fresh look.
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Sometimes you’ve lived with one particular style for so long that you can’t even imagine living with anything else. With our new “Use Your Own Photo” feature in the Varatys Virtual Designer you can relieve that fear. Your shoppers can upload a photo of their outdated room, prepare the walls, and instantly start applying products. The fear of “what if” dissipates from their minds and they are put at ease on what is possible.
Click here to see full article from Benjamin Moore & Co.
Get your shoppers started today on visualizing what is possible! To find out more about the Varatys Virtual Designer and/or “Use Your Own Photo”, contact our team.
Choosing a colored carpet can install a great level of fear for many consumers. Even the mere idea of leaving the comfort zone of beige can be a very frightening thing. For many people, when they think of colored carpets they immediately have an image of a 1970’s green shag carpet. Today’s carpet professionals have come a long way from the 70’s, they offer a wide variety of different colors, textures, and patterns that add depth and focus to a room. Tying a room together with color, pattern, and texture is a fantastic way to stand out from the crowd.
Choosing the right color can accent pre-existing furniture. Try pairing a colored carpet against a neutral backdrop. A room can go from drab to fab with little effort. Better Homes and Gardens agrees: “Color sprinkled against a neutral background adds interest and dimension while it helps mask spots and spills. Flecks of color are now appearing against tan, beige, and cream backgrounds as well as in the "new neutrals" of soft greens, pale yellows, and shades of blue.” The images below were rendered within the Varatys Virtual Designer.
Having a textured carpet can add dimension and personality to a room. Consumers can go with a dramatic texture or a more neutral one. These little details go a long way in piecing together a finished designer look. HGTV offers a wide variety of sample textured carpet images.
Whether it is wild or tame, a pattern can add a dramatic focal point to a room. Consumers can let their personalities shine. Patterned carpets are a wonderful solution to hiding stains and imperfections. HGTV offers fantastic examples from zebra to elegant diamonds.
The Varatys Virtual Designer is an easy solution to helping your consumers get over their fears of abandoning beige and embracing color, texture, and pattern. It directly bridges consumer design dreams with your product catalog. Your consumers can instantly render a wide variety of carpet possibilities in designer room scenes, scope out product details, share with social media sites, and print their dream room details out and visit your retail location.
We’ve designed the Varatys Virtual Designer to give your company a custom look and feel without the expensive price tag. Contact our team to find out how you can get a personalized demo featuring a handful of your products!
To continue on our Friday blog series we would like to dedicate this week’s fun blog to color!
A simple question: what color are you looking for today? This question can dive deeper than you ever imagined. Color psychology plays a major role in your mood and overall disposition. For example, the color you paint your kitchen can psychologically alter your eating habits.
Warmer colors such as red, orange, and yellow tend to make people hungry. They are associated with a lot of foods (i.e. tomatoes, cherries, bananas, peppers, etc…) and they also tend to being forth excitement and energy. This is why a lot of fast food establishments implement the usage of red, orange, and yellow in their logos. If you want people to get excited about your food and bring forth a hearty appetite you should paint your kitchen an exciting shade of red.
Using Benjamin Moore’s Personal Color Viewer you can preview what your kitchen/dining room would look like in a warm shade.
Some of my favorite Benjamin Moore warm colors are: Tomato Red, Million Dollar Red, Calypso Orange, and Sun Porch.
Cooler colors such as blue, green, light purple, gray, and white tend to be more tranquil. They can be reminiscent of nature and as such are the perfect color palette for any room that you wish to relax in. If given the chance to redecorate my bathroom it would probably look very similar to this:
I love the use of grays and blues together. It reminds me of a relaxing overcast day at the beach. Some of my favorite Benjamin Moore cool colors are: Blue Flower, Harbor Fog, Marina Bay, and Stone White.
Neutral colors bring forth a sense of sophistication and elegance. Using tones of browns, blacks, and grays can elevate a room’s overall design aesthetic. You can make a living room feel more formal by incorporating all neutral colors into the surroundings.
Neutral colors also assist in making vibrant accents pop. Notice the Tuscan orange curtains and wall art on the image above. The neutral palette gives them the perfect backdrop. Some of my favorite Benjamin Moore neutral colors are: Durango, Natural Elements, Smoke Gray, and Old Prairie.
So the next time you go to redecorate a room think about the deeper meaning of your color choice.
Blog Sources: Colors That Cause Hunger/Art Therapy/Color Meaning/Color Theory For Designers