Shift is a dynamic interactive shop that specializes in unique digital experiences. They work with fortune 100 brands from Disney, Better Homes and Gardens, and Honeywell to small to medium companies. They are nestled in the heart of the Midwest which they call "Silicon Prairie", which is a thriving technology community from Des Moines, Omaha to Kansas City.
Developed by Shift, our Rendering Engine Suite is the powering force behind the Better Homes and Garden Color Finder. Their visualization tool is easy to use, seamless to share, and a wonderful resource for all your home decorating needs. They worked step-by-step with the Better Homes and Garden team creating personas of who the end user "is" and crafted the user experience. They also conducted extensive usability testing using the Better Homes and Gardens’ state-of-the-art usability lab.

Shift uses an iterative development process based on agile principles creating the perfect tool to give your home a much needed makeover during those long winter months. Not only can you create a custom room you can also browse hundreds of other Better Homes and Gardens user’s rooms!